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NoCode Labs/Statistics
Statistics · 2026

What we're finding in the digital presence of local service businesses in 2026

Industry statistics (sourced)

Every number below was read off the linked source page on 2026-09-30.

  1. 97% of consumers read reviews for local businesses.

    Source: BrightLocal, Local Consumer Review Survey — 2026, survey of 1,002 US adults.

  2. The average consumer uses six different review sites when choosing a business.

    Source: BrightLocal, Local Consumer Review Survey — 2026.

  3. 68% of consumers will only use a business with four or more stars — up from 55% in 2025.

    Source: BrightLocal, Local Consumer Review Survey — 2026.

  4. 31% will only use a business with 4.5 stars or more — up from 17% last year.

    Source: BrightLocal, Local Consumer Review Survey — 2026.

  5. 47% of consumers won't use a business that has fewer than 20 reviews.

    Source: BrightLocal, Local Consumer Review Survey — 2026.

  6. 74% of consumers look for reviews written in the last three months.

    Source: BrightLocal, Local Consumer Review Survey — 2026.

  7. 45% of consumers now use AI tools for local business recommendations — up from 6% in 2025.

    Source: BrightLocal, AI mini-report (Local Consumer Review Survey) — 2026.

  8. AI tools are now the 3rd most-used source for local business recommendations, behind only Google and Facebook — ahead of Yelp and TripAdvisor.

    Source: BrightLocal, AI mini-report (Local Consumer Review Survey) — 2026.

NoCode Labs proprietary numbers

Every number here is one NoCode Labs measured in its own audits and nobody else has.

  1. [NEEDS_ANDREW: Median DPS across audited local service businesses]

    Based on audits of [NEEDS_ANDREW: N] local service businesses from [NEEDS_ANDREW: date range].

  2. [NEEDS_ANDREW: Percentage of audited Google listings with wrong hours]

    Based on audits of [NEEDS_ANDREW: N] local service businesses from [NEEDS_ANDREW: date range].

  3. [NEEDS_ANDREW: Percentage of audited sites with matching name/address/phone across listings]

    Based on audits of [NEEDS_ANDREW: N] local service businesses from [NEEDS_ANDREW: date range].

  4. [NEEDS_ANDREW: Average number of drift issues found per audit]

    Based on audits of [NEEDS_ANDREW: N] local service businesses from [NEEDS_ANDREW: date range].

This page is updated quarterly. Last updated: [NEEDS_ANDREW: publish date].