See what a real audit finds.
Real businesses, real fixes. Every number on this page comes from an audit that actually ran.
We ran the audit on ourselves first.
Before auditing anyone else, we ran the full engine on our own site. Same checks, same scoring, same fix queue a client gets.
Baseline scores
Signals we own: site, content, structure.
What the outside world says: reviews, listings, citations.
The headline number. Controlled and Earned are always shown next to it.
Earned is low for a young company. Reviews, directories and citations take time to build. That’s why the two scores stay separate.
What it found, and what we did
- HighHomepage took 3.1 s to show its main content (LCP), vs 0.3 s on /pricing.Worked on in the sprint; audit-02 measures it
- MediumH1 rendering bugs on /audit: a broken apostrophe and a run-on headline.Fixed
- Medium/beta had 246 words: too thin to rank.Expanded
- Medium/contact had 377 words and no trust details.Expanded
- Medium/diagnostic had 461 words, with no inputs, outputs or example.Expanded
- LowNo PageSpeed data for / or /audit.Tracked
Delta since audit-01
The follow-up audit hasn’t run yet. When it does, the before-and-after numbers post here, whether they went up or not.
More case studies as client audits complete.
We’re auditing a small group of local service businesses now. Their case studies publish here once the work is done and they’ve said yes to sharing it. We don’t publish examples we made up.
See what an audit finds on your site.
The same audit we ran on ourselves: two scores, ranked findings, and a fix list you can act on.