See what a real audit finds.
Real businesses, real fixes. Every number on this page comes from an audit that actually ran.
We ran the full audit on ourselves. It found 16 problems.
The same audit a client buys, run on our own business and published as a redacted sample. The site itself scored well. Outside it, buyers who don’t already know our name can’t find us yet.
The numbers
Each with evidence and a fix.
Costing us customers now.
Worth fixing, less urgent.
The site itself is fast and clean.
From identity to backlinks and profiles.
No logins, nothing private.
What it found
- HighOur own site gave search engines and AI the wrong location for the business.Open
- HighOur name collides with a generic phrase and with other companies.Open
- HighA key profile link on every page was broken.Open
- HighToo little outside proof: reviews, listings and links.Open
- HighAI engines don't recommend us when an owner asks who to hire.Open
- MediumOur product's name isn't what buyers search for.Open
Statuses update here as each fix ships. The sample report shows every finding, with the specifics redacted.
Report length depends on the business: more sites, profiles and locations mean more findings. This sample is one website and one business.
We ran the audit on ourselves first.
Before auditing anyone else, we ran the audit on our own site. This run used the engine as it stood on Sept 16; the audit clients get today checks more, including directory listings and reviews.
Baseline scores
Signals we own: site, content, structure.
Audit-01 ran on our earlier v1 pipeline, where an AI model assessed authority. Today's DPS audit scores Earned from measured reviews, listings and citations with a fixed, published rule: no AI writes or adjusts any number.
Earned is low for a young company: authority takes time to build. That’s why the two scores stay separate.
What it found, and what the October audit measured
- HighHomepage took 3.1 s to show its main content (LCP), vs 0.3 s on /pricing.Oct: still 3.1 s on mobile (lab)
- MediumH1 rendering bugs on /audit: a broken apostrophe and a run-on headline.Oct: fixed
- Medium/beta had 246 words: too thin to rank.Oct: kept out of search
- Medium/contact had 377 words and no trust details.Oct: 555 words
- Medium/diagnostic had 461 words, with no inputs, outputs or example.Oct: 741 words
- LowNo PageSpeed data for / or /audit.Oct: homepage 91 mobile, 99 desktop
Next scored run
The next scored run repeats audit-01’s Controlled and Earned scores. When it runs, the before-and-after numbers post here, whether they went up or not.
More case studies as client audits complete.
We’re auditing a small group of local service businesses now. Their case studies publish here once the work is done and they’ve said yes to sharing it. We don’t publish examples we made up.
See what an audit finds on your site.
The same audit we ran on ourselves: ranked findings with the evidence, and a fix list you can act on.