NoCodeLabsRank for the cases you want. Not generic "attorney near me".
Law firm SEO that respects state advertising rules and targets specific practice areas — personal injury, family law, estate, business.
Why your phone isn't ringing
Law firm SEO has constraints no other vertical has. State bar advertising rules govern what you can claim about case outcomes, what qualifies as "specialty" language, and even what keywords you can bid on in some jurisdictions. Generic SEO agencies regularly publish content that violates these rules and creates ethics complaints for the firm. Any SEO process for a law practice has to be compliance-first — and that’s before you even get to the question of which search terms actually generate qualified case leads.
The second issue is case quality. "Personal injury attorney" generates enormous search volume but most of those searchers are tire-kickers, fee-shoppers, or people with cases too small to be profitable. The firms getting quality case leads from organic search target specific case types — "truck accident lawyer," "slip and fall injury attorney," "commercial litigation" — where intent is higher and case values are predictable. Practice-area-specific SEO beats generic attorney SEO in every market we’ve measured.
What a governed system looks like
Most SEO agencies operate behind a curtain. You sign a contract, money leaves your account every month, and a PDF report shows up in your inbox talking about “impressions” and “rankings.” You have no way to verify what was actually changed on your site, why it was changed, or whether it worked. That is not how we work.
Every recommended change — a title tag edit, a new service page, a schema update, a GBP post — is proposed in your portal first. You read the reason. You see the expected impact. You click approve or reject. Nothing touches your live site without your explicit authorization. The change is logged, timestamped, and visible to you forever.
After the change goes live, we measure the impact against a baseline. If the change moves your rankings, calls, or form submissions in the right direction, it stays. If it does not, it reverses automatically. You do not pay for work that did not produce a result.
We don’t send you monthly PDF reports. We give you a live dashboard that shows before/after snapshots, a health score, and every pending decision waiting on your review.
Everything in the retainer
Rebuilt profile with correct categories, service areas, attributes, photos, and hours. Fresh weekly posts that keep your listing active and visible in the local pack.
The system fires a request to every customer right after the job finishes, with a direct link. More reviews mean higher map pack rankings and more calls from people already looking.
Consistent name, address, and phone across Yelp, BBB, Angi, Nextdoor, and the major vertical directories. Inconsistencies here quietly suppress your ranking. We clean and monitor them.
Schema markup, content depth on service pages, internal linking, and technical cleanup. Built so Google can actually understand what you do, where you do it, and who you serve.
New service pages, expanded copy, meta tags, and schema updates every month. Every change surfaces in your portal for approval before it publishes.
Every site change is submitted to Google and Bing immediately for recrawl. No waiting 6–8 weeks for natural discovery — updates hit the index within days.
We monitor the three highest-ranking competitors in your service area and surface what they’re doing that you’re not. Updated monthly inside the portal.
Live dashboard with current health score, before/after snapshots of every change, and the measured impact on rankings, calls, and form submissions. Not a monthly PDF.
Nothing touches your live site without your explicit approval. Every proposed change shows up in the portal with a reason, expected impact, and timestamped audit trail.
If a change doesn’t improve rankings, calls, or the health score within the measurement window, it reverses itself. You don’t pay for work that didn’t produce a result.
Every proposed change is generated by one AI model and independently verified by a second against real evidence from your site. Claims that can’t be substantiated never reach your portal.
Who this is for
Perfect fit if:
- You want case leads, not random form fills from people shopping for the cheapest attorney
- You want SEO that respects state bar advertising rules
- You offer specific practice areas but rank only for "attorney near me"
- You want a diagnostic before committing to monthly work
Not for you if:
- You want a hands-off "trust us" agency that sends monthly PDF reports
- You're looking for overnight results or black-hat shortcuts
- You want to skip the audit and jump straight to execution
Two tiers. No contracts.
Diagnostic — $500 one-time
48-72 hour delivery. Full site audit, prioritized fix plan, 30/90 day roadmap. We identify the single primary constraint suppressing your organic phone calls. The $500 fee credits toward your first retainer month if you decide to continue.
SEO Retainer — $1,500/month flat
Everything in the “What’s Included” section above. One flat price, regardless of how many locations or service areas you run. No tiers, no upgrades, no contracts. Cancel any month.
Full Service Retainer — $3,000/month flat
Everything in the SEO Retainer plus custom automation buildouts — AR/AP, scheduling, intake forms, CRM integrations, and whatever else your business runs on. Rankings and operational automation in one engagement. Best value if you want both.
We start with the $500 diagnostic. If we can’t identify your primary growth constraint, you don’t pay.
Questions we get from owners like you
How do you handle state bar advertising rules?
Every state is different — we maintain compliance checklists for all 50 state bars and review content against the applicable rules before publishing. Common flags: claims about case outcomes, use of "specialist" language without certification, testimonial disclaimers, and paid-comparative advertising rules. If something is borderline, it goes to your managing partner for review before it goes live.
Which practice areas should we build out first?
Depends on your target case value and existing caseload. Personal injury and family law have the highest search volume but the most competition. Estate planning, business law, and specialty practice areas (e.g., maritime, construction defect) often have lower volume but much better case-quality ratios. The audit recommends build-out priority based on your firm’s target case profile.
Do reviews matter for law firms?
Yes, heavily — in the local pack specifically. Google’s algorithm for "lawyer near me" searches weighs review count and recency. Most firms we audit have 10–30 reviews when they need 100+ to compete at the top. The automated review request system (sent after case resolution, with bar-compliant language) typically gets firms to 8–15 new reviews per month within 60 days.
We get most of our cases from referrals. Why invest in SEO?
Because referral volume is plateaued for most firms and organic search is the one channel that scales without you making more phone calls. The firms we work with aren’t replacing referrals — they’re building a second lead source that fills the 30–40% of schedule capacity that referrals don’t cover.
Can you handle multi-attorney firms with different practice areas?
Yes, and that’s actually where most of the opportunity is. Solo-practice sites are easier to optimize but multi-attorney firms with dedicated practice groups can dominate entire verticals. We build out attorney profile pages with proper schema, practice-group landing pages, and internal linking that makes each attorney’s expertise visible to Google. Firms with 5+ attorneys typically see the biggest ranking lifts.
Can we skip the diagnostic and go straight to the retainer?
We don’t work that way. Without a diagnostic, we don’t know what your primary growth constraint actually is, and we’d be guessing at what to prioritize. The $500 diagnostic is a genuine filter — some firms walk away after the diagnostic and we’re fine with that. It means we only start retainer work with firms we can actually help.
Related services
We work with six service business verticals. If you’re adjacent to one of these, we probably serve you too.
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