Pet owners don’t ask a friend. They search "vet near me."
Veterinary SEO for clinics that want new-client appointments from Google — wellness, urgent care, surgery — without paying for every click.
Why your phone isn't ringing
A new pet owner moving to your city types "vet near me" and picks from the top three map results. A dog eats something at 9 PM and the owner searches "emergency vet [city]." Neither of them scrolls. If your clinic isn’t in that first screen, the appointment goes to the clinic that is — and you never see the call you didn’t get.
We pulled two Boston veterinary clinics competing for the same searches. The first has roughly 600 words on the homepage and a single, clean VeterinaryCare schema node. Thin content, correct structure. The second has more content but a generic Organization node where VeterinaryCare should be — and its H1, the one line Google weighs most, names the clinic’s client-portal app instead of the clinic or the service. More words, wrong structure.
Both are losing calls to each other for different reasons, and neither can see it from the inside. The audit finds both versions of your competitor — the thin-content one and the missing-schema one — and tells you which one you are.
What a governed system looks like
Most SEO agencies operate behind a curtain. You sign a contract, money leaves your account every month, and a PDF report shows up in your inbox talking about “impressions” and “rankings.” You have no way to verify what was actually changed on your site, why it was changed, or whether it worked. That is not how we work.
Every recommended change — a title tag edit, a new service page, a schema update, a GBP post — is proposed in your portal first. You read the reason. You see the expected impact. You click approve or reject. Nothing touches your live site without your explicit authorization. The change is logged, timestamped, and visible to you forever.
After the change goes live, we measure the impact against a baseline. If the change moves your rankings, calls, or form submissions in the right direction, it stays. If it does not, it reverses automatically. You do not pay for work that did not produce a result.
We don’t send you monthly PDF reports. We give you a live dashboard that shows before/after snapshots, your Digital Presence Score, and every pending decision waiting on your review.
Find the highest-impact fix
Crawl the site, GBP, citations, and competitors. Surface the single bottleneck suppressing your organic calls.
Draft the change with evidence
Title tag edits, service-area pages, schema, GBP posts. Each comes with the reason, expected impact, and rollback.
Approve or reject in the portal
Nothing touches your live site without your explicit click. Every approval is timestamped and audit-logged forever.
Validate against baseline
If rankings, calls, or forms move in the right direction, the change stays. If not, it reverses automatically. You don't pay for nothing.
Everything in the subscription
Full GBP optimization + weekly posts
Rebuilt profile with correct categories, service areas, attributes, photos, and hours. Fresh weekly posts that keep your listing active and visible in the local pack.
Automated review requests after every job
The system fires a request to every customer right after the job finishes, with a direct link. More reviews mean higher map pack rankings and more calls from people already looking.
Citation building across 25+ directories
Consistent name, address, and phone across Yelp, BBB, Angi, Nextdoor, and the major vertical directories. Inconsistencies here quietly suppress your ranking. We clean and monitor them.
Site SEO foundation
Schema markup, content depth on service pages, internal linking, and technical cleanup. Built so Google can actually understand what you do, where you do it, and who you serve.
Monthly on-page content improvements
New service pages, expanded copy, meta tags, and schema updates every month. Every change surfaces in your portal for approval before it publishes.
Automatic Google and Bing indexing
Every site change is submitted to Google and Bing immediately for recrawl. No waiting 6–8 weeks for natural discovery — updates hit the index within days.
Top 3 competitor tracking in your market
We monitor the three highest-ranking competitors in your service area and surface what they're doing that you're not. Updated monthly inside the portal.
Before/after proof, Digital Presence Score, real metrics
Live dashboard with current Digital Presence Score, before/after snapshots of every change, and the measured impact on rankings, calls, and form submissions. Not a monthly PDF.
Explicit approval on every change
Nothing touches your live site without your explicit approval. Every proposed change shows up in the portal with a reason, expected impact, and timestamped audit trail.
Automatic rollback if a change doesn't work
If a change doesn't improve rankings, calls, or the Digital Presence Score within the measurement window, it reverses itself. You don't pay for work that didn't produce a result.
Cross-model AI validation
Every proposed change is generated by one AI model and independently verified by a second against real evidence from your site. Claims that can't be substantiated never reach your portal.
Who this is for
Questions we get from owners like you
How long before new-client appointments move?
GBP visibility and call volume usually start moving within 45–60 days. Booked new-client exams lag another month, because most owners are choosing a clinic before they need one. Expect 3–4 months before the change is obvious in your scheduler.
What is VeterinaryCare schema and does it matter?
It’s the structured-data type Google uses to understand that a page is a veterinary clinic — not a generic business. Most vet sites either don’t have it or use a generic Organization node instead. It won’t rank you by itself, but without it Google is guessing what you do. The audit checks whether it’s present, whether it’s the right type, and whether the details match your GBP listing.
Do we need separate pages for urgent care, surgery, dental, and exotics?
Yes, if you offer them. "Emergency vet," "pet dental cleaning," and "exotic vet" are different searches with different competitors. A single "Our Services" list rarely ranks for any of them. The audit shows which services have search volume in your area that nobody is answering well.
Our site came from our practice-management software vendor. Can you work with it?
Usually. The audit reads what Google reads — rendered HTML, schema, headings, internal links — regardless of who built it. If the platform blocks a fix, the audit says so and shows what it would take to move. You decide.
Reviews feel awkward to ask for. Does that matter here?
It matters more in veterinary than most verticals — owners read reviews before trusting you with their animal. The automated request goes out after the visit, by text, with a direct link. Clinics we onboard typically go from a few unprompted reviews a month to 15–25.
Related services
These are some of the service business verticals we support. If you’re adjacent to one of these, we probably serve you too.